The Nissen Building, located in downtown Winston-Salem, North Carolina, is an iconic landmark that stands as a testament to the city’s early 20th-century growth and architectural heritage. Situated at 310 W 4th Street, this historic skyscraper was completed in 1927 and was the tallest building in the South at the time, rising 18 stories high. Its distinct Beaux-Arts architectural style, combined with Art Deco elements, makes it a unique fixture in the Winston-Salem skyline, offering a glimpse into the city’s industrial and economic prosperity during the early 1900s.

What makes the Nissen Building unique is its historical significance and architectural grandeur. Built by the Nissen Wagon Works, a major manufacturer in the region, the building symbolized Winston-Salem’s booming tobacco and manufacturing industries. Its design features a brick façade with limestone detailing, large arched windows on the lower floors, and a beautifully ornate cornice at the top. Today, the building has been transformed into luxury apartments, but its exterior remains a preserved piece of history, attracting visitors who appreciate architectural beauty and historical landmarks.

The best times to visit the Nissen Building are during daylight hours when its exterior details can be fully admired. The building is located in the heart of downtown Winston-Salem, making it an excellent stop during a walking tour of the city’s historic sites. Although the interior is not open for public tours due to its residential status, the building’s proximity to other downtown attractions, such as the Reynolds Building and Old Salem, makes it easy to incorporate into a broader exploration of the city.

No tickets are required to view the Nissen Building, as it is a public landmark. Visitors can appreciate its historical context and architectural features from the outside, taking in the grandeur of one of the tallest buildings in Winston-Salem’s downtown area.

An interesting fact about the Nissen Building is that it is often considered the predecessor of the Empire State Building, as the same architectural firm, Shreve & Lamb, later designed the iconic New York skyscraper. This connection adds to the building’s mystique and importance in the architectural world. Though not featured in movies, the Nissen Building has appeared in numerous historical retrospectives and local documentaries due to its prominent role in the city’s development.

Overall, the Nissen Building is a must-see for visitors interested in architecture, history, and the story of Winston-Salem’s rise as an industrial hub. Its timeless design and central location make it a key piece of the city’s rich cultural landscape.