Create & Sell Self-Guided Walking ToursTurn Your City Knowledge Into Passive Income on Questo

  • from 50% of every sale, for life
  • no coding or technical experience needed
  • full creative freedom, you choose the city, story, and route
  • join 30,000+ creators in 100+ cities worldwide

Free to join · No commitment · Publish at your own pace

Self-guided walking tour creator on Questo mobile app

What is Questo?

Questo is a platform where travelers discover cities through self-guided walking tours created by people like you. With thousands of players exploring cities every month, your quest reaches a global audience, without you needing to be there.

Players explore your route

Players explore your route

You create the quest

You create the quest

A global community

A global community

Support every step

Support every step

How to Create a Walking Tour

Anyone can create a quest with no coding or writing experience needed. Just follow the guidelines every step of the way. Before launching publicly, your quest will be reviewed, and you will receive feedback if needed. Most creators finish their first quest in about a week.

  • Design a simple route on a map
  • Take pictures of places
  • Find facts about each place
  • Write a narrative connecting the places

Quests are currently published in English. More languages coming soon.

Why Creators Build Walking Tours on Questo

There are many reasons why creating walking tours on Questo is rewarding. Here are the top benefits.

From 50% of Every Sale, for Life

Create a quest once and earn every time someone buys it. Your commission starts at 50%.

Start or Grow Your Writing Career

You’re credited as the creator. Share your published quest in your portfolio, blog, or social media.

Join 30,000+ Creators Worldwide

Creators in 60+ countries build quests on everything from true crime to street food. Connect with fellow creators and see your work reach travelers globally.

Get Support From the Questo Team

Our editorial team reviews every quest, provides feedback, and helps you polish your work. You also get access to creator guides, templates, and a private community.

What Questo Creators Say

Don’t take our word for it. Hear what our creators say about building walking tours on Questo

Michelle Nesme-Tan, Questo quest creator in Lyon, France

Working with Questo has been a very rewarding experience for me. I loved the challenge of creating the game as it helped deepen my appreciation for the city I live in, and I'm grateful for the opportunity. […] I really admire the company's commitment to their product, and I look forward to collaborating with them again in the future.

Michelle Nesme-Tan

Lyon, France | 1 quest created

Dora Vrhoci, Questo quest creator in Rotterdam, Netherlands

Throughout the creative process, the Questo crew is always helpful, and simply pleasant to work with. From the start, I felt like being part of the team, which made me feel comfortable in reaching out whenever I ran into unexpected obstacles, as well as proposing “weird” or out-of-the-box story ideas.

Dora Vrhoci

Rotterdam, Hague, Delft | 3 quests created

Brittany Marasciulo, Questo quest creator in New York, United States

Thank you so so much for this incredible opportunity. It was an honor to build such an amazing game with you, and I'm so grateful. Being a creator for Questo was so much fun, and allowed me to experience so much rich history so close to home! I can't thank you enough!

Brittany Marasciulo

New York, United States | 1 quest created

Frequently Asked Questions

How much can I earn creating walking tours on Questo?+

Every creator earns a starting commission of 50% on each sale of their quest, for life, and it can grow later. The 50% is calculated on the Net Revenue of each sale, which is the quest’s access price minus VAT and sales taxes, payment fees, partner commissions and any other duties tied to the sale. Your total earnings depend on several factors, such as how many quests you have on sale, whether you’re a Questo affiliate, and whether you also sell your quests yourself.

What do I earn when my quest sells through Tripadvisor or Viator?+

The same share as on any other sale: 50% of Net Revenue to start. On a partner sale, Net Revenue is what reaches Questo after the partner’s commission (usually 20% to 50%), taxes and fees, so the same ticket earns you less through a partner than on Questo directly. Questo decides which partners list a quest.

How do I earn when a player uses a pass?+

On a 3-day or 7-day pass, once the pass ends, its Net Revenue is split equally between the quests played with it. On an Annual Pass, you earn €0.50 for each pass holder the first time they play your quest.

How and when am I paid?+

By bank transfer or PayPal, in euros. Your earnings update once a month, after the 20th, for the previous month. When your balance reaches €100, claim it from Payouts in your profile. Claims are paid on the 10th of each month, and a claim sent after the 10th is paid the following month. Companies attach an invoice to their claim.

Can I be paid if I don’t live in Romania?+

Yes, as an individual or as a company, from any country except Iran and North Korea.

Is tax withheld from my earnings?+

Questo is a Romanian company, so Romanian tax rules apply to payouts. If you live outside Romania, 16% is withheld, unless you send a certificate of tax residence from your country: then the lower rate in your country’s tax treaty with Romania applies. The certificate is valid for one calendar year, so send it with your first claim each year. If you live in Romania, 10% is withheld. Either way, you declare your earnings where you live.

Is it free to become a creator?+

Yes. Joining Questo as a creator is completely free. There are no upfront costs, no subscriptions, and no commitment. You earn a commission only when your quest sells.

Do I need coding or writing experience to create a quest?+

No. Anyone can create a quest on Questo with no coding or technical experience. The platform guides you through every step, from designing your route to writing your narrative. Our editorial team also reviews and supports your work.

How long does it take to create a walking tour?+

Most creators complete their first quest in about a week of part-time work. The process involves designing a route, photographing locations, researching facts, and writing a narrative that connects the stops.

Can I use AI tools to write or translate my quest?+

Yes, as help. You are responsible for the result: every location, fact and clue must be checked on site by a person before you submit. Our review rejects quests with wrong facts or clues that don’t work on the ground, however they were written. You don’t need to translate your quest: Questo translates it once it’s published, and you can edit any language.

Can I create walking tours in any city?+

Yes. Questo creators build quests in cities worldwide. You can create a walking tour in any city you know well, whether it’s your hometown or a city you’ve lived in. You write your quest in English, and Questo translates it into other languages once it’s published.

Who owns the content I create?+

While you build it, the quest is yours, and Questo may host, test and promote it. When you sign the publishing agreement, the rights pass to Questo, which publishes and sells the quest, and you earn your share for as long as you manage it. The agreement has the full details.

Where can I read the creator terms?+

The Terms of Use (questoapp.com/terms-of-use, section Creator Room) cover creating and reviewing quests. When your quest passes review, we send you a publishing agreement to sign in the Creator Room. It sets your share, payments and rights, and it applies where it differs from the Terms. Signed copies are in your profile, under Documents.

How do players find my quest?+

Your quest is listed on the Questo app and website, discoverable by travelers searching for experiences in your city. Questo also promotes quests through marketing channels, search engines, and partnerships.

What support does Questo provide?+

Questo provides creator guides, templates, and a dedicated editorial team that reviews your quest, gives feedback, and helps you publish. You also join a private community of fellow creators for tips and collaboration.