We're on a mission to get people out of their homes and into real-world adventures, together.
Questo turns cities into playgrounds through interactive quests that blend storytelling, puzzles, and exploration. Present in 1,000+ cities. Over 1,000,000 explorers and counting.
Questo started with a trip to Rome. Co-founder Alex Govoreanu had spent his childhood in Cisnădie, a small town in Transylvania, dreaming of exploring the world, building imaginary cities out of LEGO and traveling across continents through an atlas. Years later, when he finally visited Rome, the reality didn't match the dream: endless queues, overcrowded streets, tourist-trap restaurants. Everything felt predictable.
Then a local host recommended Trastevere. The next day, Alex and his wife discovered a completely different Rome. Walking up a narrow alley, they spotted steps going through some bushes. They followed them and ended up at a hidden viewpoint over the entire city, completely alone. That was the first moment of the trip that felt like real discovery. Not tourism. Exploration.
"I have an idea."
That evening, over pizza, Alex wrote the idea down. Back home, he started building. And Questo was born.
Questo's early years were spent on the road: exploring cities on foot and handcrafting the first quests, from Rome to Hallstatt to dozens of cities in between. That's still how Questo is built today: by a team, and by 30,000+ local creators who know their cities street by street.
Founder & CEO
Grew up dreaming of turning cities into adventures. Traded a consulting career in Vienna for entrepreneurship after being told "You're not employable, you're an entrepreneur." Built his first startup before Questo, which became his practical MBA in product building.
Today, Questo is present in over 1,000 cities and has guided more than 1,000,000 people through real-world adventures, on dates, family outings, friend hangouts, and teacher-led sessions with students. Every quest is built with a narrative thread, collaborative puzzles, and authentic "photo moments", not just in front of a monument, but in front of a shared accomplishment.
And it's not just about tourism. Questo is actually more relevant in your own city than on vacation. Because home is where you spend most of your time.
We live in an increasingly digital world where AI is woven into every part of life. In this context, people's need for real, physical time together is growing, not shrinking. This isn't just our belief, science backs it up.
Research shows that participating in novel, slightly challenging activities together produces measurable increases in relationship satisfaction. When you do something new and a little exciting together, the relationship feels fresh and the sense of connection grows. That's exactly what a good city quest creates.
Play isn't frivolous, it supports brain development, emotional regulation, and social bonding. When play happens outdoors, on a walking route, with the body in motion, the cognitive and emotional benefits multiply. Our quests turn a walk through the city into a live lesson in curiosity, cooperation, and resilience.
The U.S. Surgeon General's report on the loneliness epidemic found that lack of social connections increases health risks at levels comparable to smoking up to 15 cigarettes a day. Real connections are a biological need. Any platform that helps people meet in person and do something meaningful together has a public health impact, not just an entertainment one.
Our vision is built on three pillars:
The real gamification isn't just points and badges, it's the core gameplay: walk–observe–deduce–succeed. Short feedback loops that build intrinsic motivation. For couples, it's "us two vs. the puzzle." For families, it's "all of us vs. the city." Adventures short enough to finish today, memorable enough to talk about tomorrow.
We don't put reality inside a screen, we layer story and game mechanics over the real city. Your phone is the remote control, not the destination. Every chapter moves you, literally, to a new place. In a world going digital, every good reason to go outside matters.
With AI, we adapt quests to your rhythm, couple, family with a small child, group with grandparents, to the weather, available time, and interests. For a restless kid, shorter distances and more frequent challenges. For a couple wanting an intense date, more novelty and cooperation.
We started by exploring cities ourselves. Now we're building a world where every city is a playground, for everyone.
