Team vs team
Use your own phones and join a team. Any teammate’s answer advances everyone. Beat the other teams on the leaderboard.
City exploration game
Fashion & Secrets: The Diamond Heist of Milan
4.35Player rating
A DIFFERENT WAY TO SEE THE CITY
Play at your pace · usually 142 min 3.8 km Milan App-guided
Play in
EnglishItalian
The experience
About this quest
Milan, the capital of fashion, is buzzing with scandal - Coco Chanel’s diamond has been stolen.
For Alma Pozzo, a young Italian dreamer with no formal training and a heart full of ambition, this is the chance of a lifetime. With only your mother’s lessons and your passion for design, you begin a stylish chase through Milan’s most iconic streets and hidden corners.
Solve real-world puzzles, follow clues through art galleries and fashion spots, and discover the city through Alma’s eyes. Whether you play with friends or family, this adventure blends elegance, wit, and discovery into a one-of-a-kind walking experience. The runway is calling. Will you find the diamond—and your place in the world of haute couture?
Is this for you?
Who it's for
Fashion lovers, couples and friends who would rather chase a stolen diamond than a shopping list will enjoy about 2.5 hours through Via Montenapoleone and the Quadrilatero della Moda, past Palazzo Versace, Museo Poldi Pezzoli and Galleria Vittorio Emanuele II. Families with puzzle-loving school-age children fit too. Anyone who finds 3.8 km of walking and a plot steeped in fashion houses tiring rather than fun should pick another quest.
What makes this quest special
Highlights
Discover the fashion boutiques, palaces and hidden courtyards in Quadrilatero della Moda, Milan’s fashion district
Take a stroll in the magnificent Galleria Vittorio Emanuele II, known as “il salotto di Milano” (Milan’s drawing room)
Explore the top art and fashion museums in the heart of Milan
From people who played this quest
Good times. In their words.
4.35 / 5
46 player ratings
Selected player reviews. Original words and ratings.
Most relevant starts with detailed five-star reviews. All ratings remain available.
From your phone to the streets
A walk that turns into an adventure.
- 1
Open the app. You’re on your way.
Choose your pass, then open your quest in the Questo app. It guides you from the starting point.
- 2
Get outside. Follow your curiosity.
Discover real places and their stories on foot. Stop for a coffee or a photo, then pick up where you left off.
- 3
Crack a clue. Share a little victory.
Look around for answers, solve puzzles and enjoy the “we got it!” moments.
CHOOSE YOUR PASS
How many are playing?
Get this questNo booking slot · play any dayFull refund until you start playing
BRING YOUR WHOLE GROUP
One city. Rival teams. Great stories together.
A school trip, a team day or friends out together. Turn your next outing into a little friendly competition.
Everyone for themselves
One player per phone. Solve clues on your own and race for the top spot on the final leaderboard.
Can a team share one phone?
Yes. Play together on one phone per team, or use your own phones and join the same team in the app. We recommend your own phones so everyone can take part.
Your walk, at a glance
Milan
A · Start
Via Gesù, 5, 20121 Milano MI, Italy
B · Finish
Piazza del Liberty, 20121 Milano MI, Italy
Start and finish only. Discover the stops as you play.
Along the way
Landmarks & Hidden Gems Included
The people behind the adventure
Created by Giulia Vi..
A route that brings places and playful storytelling together.
Made by Giulia Vi.WHAT MAKES A QUEST DIFFERENT
Your adventure, with a playful twist.
1 / 4
Experience
- This quest
- Discover places through stories and clues in the app
- Guided walking tour
- Hear stories and ask a guide questions
2 / 4
Pace
- This quest
- Pause for a photo, a café or a longer look
- Guided walking tour
- Usually follows the guide’s schedule
3 / 4
Company
- This quest
- Explore with your own people or on your own
- Guided walking tour
- Private and shared group tours are available
4 / 4
Guidance
- This quest
- Directions and challenges in the Questo app
- Guided walking tour
- Live interpretation from a guide
Features and terms vary by experience. Check the details before booking.
Good to know before you play
- Best during the day
- Best for couples
- Recommended activity for families
A little clarity before you go
Frequently asked questions
Where does the Milan fashion quest start and finish?
It starts at Museo Bagatti Valsecchi on via Santo Spirito 10 and finishes at Piazza Liberty, so you do not end where you began. Along the way you pass Palazzo Versace, Cova Montenapoleone, Palazzo Morando, Museo Poldi Pezzoli, Galleria Vittorio Emanuele II, Museo del Novecento and laRinascente.
How long does it take and how far will we walk?
Most players take about 2.5 hours, including walking and solving the puzzles. The route covers 3.8 km through the fashion district and the city centre. It is best played during the day, and you can pause at any point and continue later.
Is it a good activity for kids?
Yes, it is recommended for families. Children who enjoy puzzles and can manage 3.8 km on foot over about 2.5 hours will get the most out of it, as the clues are hidden in streets, galleries and fashion spots and the story follows a young designer chasing a stolen diamond.
Can we play as a group?
Yes. One ticket covers the whole group playing together, so friends, couples or a family can follow the clues on one phone. The game leads you from stop to stop, tells the story of each place and sets a puzzle using what is in front of you.
Do we need to book a time or join a guide?
No. It is self-guided on your phone, so you can start whenever you like, with no group to join and no guide to meet. If you want a coffee or a break along the way, pause the game and pick up where you left off.
Is the diamond heist a real Milan case?
No. The crime and characters are fictional. Milan’s fashion identity provides the setting for the game.
Is this a fashion tour of Milan?
It can suit visitors who enjoy a fashion-themed mystery, but it is not a guide-led boutique tour or Fashion Week event.
How many tickets does our group need?
This classic quest sells access per device and player. Each person who wants to solve clues on their own phone needs their own access.
Keep exploring
Every quest. One year.
Explore the annual passGive them a story
A day out, gifted.
Explore Questo giftsKeep exploring Milan
More adventures in Milan
OUTDOOR INVESTIGATION IN MILAN
A detective-style mission through Milan
Fashion & Secrets: The Diamond Heist of Milan is for players who enjoy spy, detective or investigation stories and want a city route with clues instead of a passive walk. The city becomes the setting for the mission.
The route starts at Museo Bagatti Valsecchi (via Santo Spirito 10) and finishes at Piazza Liberty over 3.8 km, with 11 challenge locations. Typical duration: 142 min; 3.8 km walking route; 11 challenge locations
Choose this for an outdoor investigation you control. Choose an escape room when a contained indoor set and fixed session are more important. Playable languages: English, Italian.
