Team vs team
Use your own phones and join a team. Any teammate’s answer advances everyone. Beat the other teams on the leaderboard.
City exploration game
London for Fashionistas: A Stylish Quest in London's Most Fashionable Streets
4.5Player ratingA DIFFERENT WAY TO SEE THE CITY
Play at your pace · usually 155 min 3.4 km London App-guided
Play in
English
The experience
About this quest
A game for anyone who loves fashion, a quest round London's finest and most fashionable shopping streets.
From the very latest designers in New Bond St to the traditional tailoring of Savile Row.
Take a fashion trip (including a stroll down Carnaby St of course) and learn more about some of the most fabulous Fashion Houses and luxury department stores in the world.
From the very latest designers in New Bond St to the traditional tailoring of Savile Row.
Take a fashion trip (including a stroll down Carnaby St of course) and learn more about some of the most fabulous Fashion Houses and luxury department stores in the world.
What makes this quest special
Highlights
Head to the 'place to meet' the Queen of Time statue
Pay homage to the fabulous Claridge's
Window shop in New Bond St - Chanel, Versace, Vuitton etc
Have your own 'Breakfast at Tiffany's'
Forage in Fortnum & Mason*Stroll with the well-tailored in Savile Row
Enjoy the fashion history of Carnaby St*R&R in Soho after your fashion fix
From people who played this quest
Good times. In their words.
4.50 / 5
6 player ratings
Selected player reviews. Original words and ratings.
Most relevant starts with detailed five-star reviews. All ratings remain available.
From your phone to the streets
A walk that turns into an adventure.
- 1
Open the app. You’re on your way.
Choose your pass, then open your quest in the Questo app. It guides you from the starting point.
- 2
Get outside. Follow your curiosity.
Discover real places and their stories on foot. Stop for a coffee or a photo, then pick up where you left off.
- 3
Crack a clue. Share a little victory.
Look around for answers, solve puzzles and enjoy the “we got it!” moments.
CHOOSE YOUR PASS
How many are playing?
Get this questNo booking slot · play any dayFull refund until you start playing
BRING YOUR WHOLE GROUP
One city. Rival teams. Great stories together.
A school trip, a team day or friends out together. Turn your next outing into a little friendly competition.
Everyone for themselves
One player per phone. Solve clues on your own and race for the top spot on the final leaderboard.
Can a team share one phone?
Yes. Play together on one phone per team, or use your own phones and join the same team in the app. We recommend your own phones so everyone can take part.
Your walk, at a glance
London
A · Start
400 Oxford St, London W1A 1AB, UK
B · Finish
26-28 Broadwick St, London W1F 8JB, UK
Start and finish only. Discover the stops as you play.
The people behind the adventure
Created by Kirstie S.
A route that brings places and playful storytelling together.
Made by Kirstie S
WHAT MAKES A QUEST DIFFERENT
Your adventure, with a playful twist.
1 / 4
Experience
- This quest
- Discover places through stories and clues in the app
- Guided walking tour
- Hear stories and ask a guide questions
2 / 4
Pace
- This quest
- Pause for a photo, a café or a longer look
- Guided walking tour
- Usually follows the guide’s schedule
3 / 4
Company
- This quest
- Explore with your own people or on your own
- Guided walking tour
- Private and shared group tours are available
4 / 4
Guidance
- This quest
- Directions and challenges in the Questo app
- Guided walking tour
- Live interpretation from a guide
Features and terms vary by experience. Check the details before booking.
Good to know before you play
- If the weather gets cold, you can pause and go inside to warm up at almost any location in the game
- No attractions ticket(s) required
A little clarity before you go
Frequently asked questions
Is London for Fashionistas self-guided?
Yes. The Questo app guides you from clue to clue without a tour guide or fixed departure. You can start when it suits you, pause and continue at your own pace.
Where does London for Fashionistas start and finish?
It starts at at the Queen of Time clock by Selfridges and finishes at at The Ivy Soho on Broadwick Street. The route is approximately 3.4 km and includes 14 location-based puzzles.
How many tickets does our group need?
This classic quest sells access per device and player. Each person who wants to solve clues on their own phone needs their own access.
What languages is London for Fashionistas available in?
London for Fashionistas is currently available to play in English.
Keep exploring
Every quest. One year.
Explore the annual passGive them a story
A day out, gifted.
Explore Questo giftsKeep exploring London
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Fashion route context
Designers, tailoring and shopping history across central London
Choose this route for fashion houses, luxury department stores and the contrast between New Bond Street designers, Savile Row tailoring and Carnaby Street style. It is a puzzle-led outdoor walk, not a personal shopping service or access to private stores. Playable languages: English.
