London vs Oxford
Not opinions, measured walking data. On what we can measure, London leads 3–0 (1 within the tie margin). Character is a different question: London is the city of kings and crowds; Oxford is the city of spires.
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Places with a story
spots where a route tells you what happened there
London
594
Oxford
26
London leads
How often you pass a story
metres from one story to the next; fewer is better
London
273
Oxford
268
Tie
Historical figures
real people you meet in its stories
London
184
Oxford
9
London leads
Instagrammability
score /100, on the index’s fixed scale
London
31
Oxford
—
London leads
Group outings
of every 100 plays, how many bring a group of 3+
London
14
Oxford
12
London leads
International visitors
% of player reviews written in a foreign language
London
8
Oxford
—
London leads
| What we measure | London | Oxford | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 594 | 26 | London |
| How often you pass a storymetres from one story to the next; fewer is better | 273 | 268 | tie |
| Historical figuresreal people you meet in its stories | 184 | 9 | London |
| Instagrammabilityscore /100, on the index’s fixed scale | 31 | — | London |
| Group outingsof every 100 plays, how many bring a group of 3+ | 14 | 12 | London |
| International visitors% of player reviews written in a foreign language | 8 | — | London |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: London in orange, Oxford in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
London scorecard →
The city of kings and crowds
Oxford scorecard →
The city of spires