City Stories Index · United Kingdom · 2026 edition
London vs Oxford
Not opinions, measured walking data. On what we can measure, London leads 3–0 (1 within the tie margin). Character is a different question: London is the city of kings and crowds; Oxford is the city of spires.
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| What we measure | London | Oxford | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 594 | 26 | London |
| How often you pass a storymetres from one story to the next; fewer is better | 273 | 268 | tie |
| Historical figuresreal people you meet in its stories | 184 | 9 | London |
| Instagrammabilityscore /100, on the index’s fixed scale | 31 | — | London |
| Group outingsof every 100 plays, how many bring a group of 3+ | 14 | 12 | London |
| International visitors% of player reviews written in a foreign language | 8 | — | London |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: London in orange, Oxford in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
LondonOxford
141 places
arts & culture7 places
111 places
faith & churches9 places
104 places
royalty & nobility7 places
95 places
crime & dark history2 places
74 places
parks & leisure1 place
70 places
legends & myths4 places
68 places
guilds & trade0 places
57 places
industry & modern era0 places
London scorecard →
The city of kings and crowds
Oxford scorecard →
The city of spires