London vs Oxford
Not opinions, measured walking data. On what we can measure, London leads 3–0 (1 within the tie margin). Character is a different question: London is the city of kings and crowds; Oxford is the city of spires.
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Places with a story
spots where a route tells you what happened there
London
594
Oxford
26
London leads
How often you pass a story
metres from one story to the next; fewer is better
London
273
Oxford
268
Tie
Historical figures
real people you meet in its stories
London
184
Oxford
9
London leads
Instagrammability
score /100, on the index’s fixed scale
London
31
Oxford
-
London leads
Group outings
of every 100 plays, how many bring a group of 3+
London
14
Oxford
12
London leads
International visitors
% of player reviews written in a foreign language
London
8
Oxford
-
London leads
| What we measure | London | Oxford | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 594 | 26 | London |
| How often you pass a storymetres from one story to the next; fewer is better | 273 | 268 | tie |
| Historical figuresreal people you meet in its stories | 184 | 9 | London |
| Instagrammabilityscore /100, on the index’s fixed scale | 31 | - | London |
| Group outingsof every 100 plays, how many bring a group of 3+ | 14 | 12 | London |
| International visitors% of player reviews written in a foreign language | 8 | - | London |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: London in orange, Oxford in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
London scorecard
The city of kings and crowds
Oxford scorecard
The city of spires
