Fashion & Secrets: The Diamond Heist of Milan
4.3546 Reviews150 people have played this questMilan, the capital of fashion, is buzzing with scandal - Coco Chanel’s diamond has been stolen.
For Alma Pozzo, a young Italian dreamer with no formal training and a heart full of ambition, this is the chance of a lifetime. With only your mother’s lessons and your passion for design, you begin a stylish chase through Milan’s most iconic streets and hidden corners.
Solve real-world puzzles, follow clues through art galleries and fashion spots, and discover the city through Alma’s eyes. Whether you play with friends or family, this adventure blends elegance, wit, and discovery into a one-of-a-kind walking experience. The runway is calling. Will you find the diamond—and your place in the world of haute couture?
How many are playing?
Unlock · €9.99Live in Milan? The Annual Pass is how locals play · €79.99/yr. See the Annual Pass →
Places you will visit
11
It will take you
127-157 mins
You will walk
4990 steps
Total distance
3.8 km
What you'll actually do
Download the Questo app and unlock the quest. Walk to Museo Bagatti Valsecchi (via Santo Spirito 10) whenever you like · no guide, no group, no time slot.
Solve 11 puzzles hidden in the streets around you. Each one you crack unlocks the next location.
Finish at Piazza Liberty and see where you land on the Milan leaderboard.
Highlights
Discover the fashion boutiques, palaces and hidden courtyards in Quadrilatero della Moda, Milan’s fashion district
Take a stroll in the magnificent Galleria Vittorio Emanuele II, known as “il salotto di Milano” (Milan’s drawing room)
Explore the top art and fashion museums in the heart of Milan
Ratings and Reviews
46 ratings
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Szilvia Bajtai
Made by Giulia Vi.
Giulia Vi. created this quest · the route, the puzzles and the story are theirs.
Meet the makerThe mission: Your story in Milan
Beat the best: Top Milan explorers
Good to know before you play
- Best during the day
- Best for couples
- Recommended activity for families
Frequently asked questions
Is the diamond heist a real Milan case?
Is this a fashion tour of Milan?
How many tickets does our group need?
Compare Questo vs. Guided Walking Tours
Flexibility
Regular Guided Tours
Fixed schedules & no pausing
Questo
Start, pause, and resume anytime
Privacy
Regular Guided Tours
Crowds of up to 30 strangers
Questo
Private experience for your group only
Pricing
Regular Guided Tours
$30–$60 (€23–€50) per person
Questo
Transparent pricing shown before checkout
Availability
Regular Guided Tours
Requires advance booking
Questo
Instant access 24/7/365
Experience
Regular Guided Tours
Passive listening to a guide
Questo
Active gamification; you solve the mystery
| Feature | Regular Guided Tours | Questo |
|---|---|---|
| Flexibility | Fixed schedules & no pausing | Start, pause, and resume anytime |
| Privacy | Crowds of up to 30 strangers | Private experience for your group only |
| Pricing | $30–$60 (€23–€50) per person | Transparent pricing shown before checkout |
| Availability | Requires advance booking | Instant access 24/7/365 |
| Experience | Passive listening to a guide | Active gamification; you solve the mystery |
Joined by 1,000,000+ explorers worldwide
Guided tour pricing: Comprehensive Economic Analysis of Guided Tour Pricing, EU and US markets, 2026. Standard 2–3 hour group walking tours.
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Similar quests in other cities
OUTDOOR INVESTIGATION IN MILAN
A detective-style mission through Milan
Fashion & Secrets: The Diamond Heist of Milan is for players who enjoy spy, detective or investigation stories and want a city route with clues instead of a passive walk. The city becomes the setting for the mission.
The route starts at Museo Bagatti Valsecchi (via Santo Spirito 10) and finishes at Piazza Liberty over 3.8 km, with 11 challenge locations. Typical duration: 142 min; 3.8 km walking route; 11 challenge locations
Choose this for an outdoor investigation you control. Choose an escape room when a contained indoor set and fixed session are more important. Playable languages: English, Italian.
