

New York City vs Phoenix
Not opinions, measured walking data. On what we can measure, New York City leads 3–2. Character is a different question: New York City is the island of arrivals; Phoenix is the mural city.
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Places with a story
spots where a route tells you what happened there
New York City
369
Phoenix
21
New York City leads
How often you pass a story
metres from one story to the next; fewer is better
New York City
291
Phoenix
204
Phoenix leads
Historical figures
real people you meet in its stories
New York City
99
Phoenix
3
New York City leads
Instagrammability
score /100, on the index’s fixed scale
New York City
75
Phoenix
—
New York City leads
Group outings
of every 100 plays, how many bring a group of 3+
New York City
20
Phoenix
27
Phoenix leads
International visitors
% of player reviews written in a foreign language
New York City
2
Phoenix
0
New York City leads
| What we measure | New York City | Phoenix | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 369 | 21 | New York City |
| How often you pass a storymetres from one story to the next; fewer is better | 291 | 204 | Phoenix |
| Historical figuresreal people you meet in its stories | 99 | 3 | New York City |
| Instagrammabilityscore /100, on the index’s fixed scale | 75 | — | New York City |
| Group outingsof every 100 plays, how many bring a group of 3+ | 20 | 27 | Phoenix |
| International visitors% of player reviews written in a foreign language | 2 | 0 | New York City |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: New York City in orange, Phoenix in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
New York City scorecard →
The island of arrivals
Phoenix scorecard →
The mural city