London vs Norwich
Not opinions, measured walking data. On what we can measure, Norwich leads 3–2. Character is a different question: London is the city of kings and crowds; Norwich is the city of medieval churches.
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Places with a story
spots where a route tells you what happened there
London
594
Norwich
39
London leads
How often you pass a story
metres from one story to the next; fewer is better
London
273
Norwich
246
Norwich leads
Historical figures
real people you meet in its stories
London
184
Norwich
2
London leads
Instagrammability
score /100, on the index’s fixed scale
London
31
Norwich
51
Norwich leads
Group outings
of every 100 plays, how many bring a group of 3+
London
14
Norwich
21
Norwich leads
International visitors
% of player reviews written in a foreign language
London
8
Norwich
—
London leads
| What we measure | London | Norwich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 594 | 39 | London |
| How often you pass a storymetres from one story to the next; fewer is better | 273 | 246 | Norwich |
| Historical figuresreal people you meet in its stories | 184 | 2 | London |
| Instagrammabilityscore /100, on the index’s fixed scale | 31 | 51 | Norwich |
| Group outingsof every 100 plays, how many bring a group of 3+ | 14 | 21 | Norwich |
| International visitors% of player reviews written in a foreign language | 8 | — | London |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: London in orange, Norwich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
London scorecard →
The city of kings and crowds
Norwich scorecard →
The city of medieval churches