London vs Norwich
Not opinions, measured walking data. On what we can measure, Norwich leads 3–2. Character is a different question: London is the city of kings and crowds; Norwich is the city of medieval churches.
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Places with a story
spots where a route tells you what happened there
London
594
Norwich
39
London leads
How often you pass a story
metres from one story to the next; fewer is better
London
273
Norwich
246
Norwich leads
Historical figures
real people you meet in its stories
London
184
Norwich
2
London leads
Instagrammability
score /100, on the index’s fixed scale
London
31
Norwich
51
Norwich leads
Group outings
of every 100 plays, how many bring a group of 3+
London
14
Norwich
21
Norwich leads
International visitors
% of player reviews written in a foreign language
London
8
Norwich
-
London leads
| What we measure | London | Norwich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 594 | 39 | London |
| How often you pass a storymetres from one story to the next; fewer is better | 273 | 246 | Norwich |
| Historical figuresreal people you meet in its stories | 184 | 2 | London |
| Instagrammabilityscore /100, on the index’s fixed scale | 31 | 51 | Norwich |
| Group outingsof every 100 plays, how many bring a group of 3+ | 14 | 21 | Norwich |
| International visitors% of player reviews written in a foreign language | 8 | - | London |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: London in orange, Norwich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
London scorecard
The city of kings and crowds
Norwich scorecard
The city of medieval churches
