

Glasgow vs Norwich
Not opinions, measured walking data. On what we can measure, Glasgow leads 3–2. Character is a different question: Glasgow is the city of mackintosh and saints; Norwich is the city of medieval churches.
Change the matchup
Places with a story
spots where a route tells you what happened there
Glasgow
52
Norwich
39
Glasgow leads
How often you pass a story
metres from one story to the next; fewer is better
Glasgow
410
Norwich
246
Norwich leads
Historical figures
real people you meet in its stories
Glasgow
12
Norwich
2
Glasgow leads
Instagrammability
score /100, on the index’s fixed scale
Glasgow
24
Norwich
51
Norwich leads
Group outings
of every 100 plays, how many bring a group of 3+
Glasgow
23
Norwich
21
Glasgow leads
International visitors
% of player reviews written in a foreign language
Glasgow
2
Norwich
—
Glasgow leads
| What we measure | Glasgow | Norwich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 52 | 39 | Glasgow |
| How often you pass a storymetres from one story to the next; fewer is better | 410 | 246 | Norwich |
| Historical figuresreal people you meet in its stories | 12 | 2 | Glasgow |
| Instagrammabilityscore /100, on the index’s fixed scale | 24 | 51 | Norwich |
| Group outingsof every 100 plays, how many bring a group of 3+ | 23 | 21 | Glasgow |
| International visitors% of player reviews written in a foreign language | 2 | — | Glasgow |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Glasgow in orange, Norwich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Glasgow scorecard →
The city of Mackintosh and saints
Norwich scorecard →
The city of medieval churches