

Glasgow vs Norwich
Not opinions, measured walking data. On what we can measure, Glasgow leads 3–2. Character is a different question: Glasgow is the city of mackintosh and saints; Norwich is the city of medieval churches.
Change the matchup
Places with a story
spots where a route tells you what happened there
Glasgow
52
Norwich
39
Glasgow leads
How often you pass a story
metres from one story to the next; fewer is better
Glasgow
410
Norwich
246
Norwich leads
Historical figures
real people you meet in its stories
Glasgow
12
Norwich
2
Glasgow leads
Instagrammability
score /100, on the index’s fixed scale
Glasgow
24
Norwich
51
Norwich leads
Group outings
of every 100 plays, how many bring a group of 3+
Glasgow
23
Norwich
21
Glasgow leads
International visitors
% of player reviews written in a foreign language
Glasgow
2
Norwich
-
Glasgow leads
| What we measure | Glasgow | Norwich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 52 | 39 | Glasgow |
| How often you pass a storymetres from one story to the next; fewer is better | 410 | 246 | Norwich |
| Historical figuresreal people you meet in its stories | 12 | 2 | Glasgow |
| Instagrammabilityscore /100, on the index’s fixed scale | 24 | 51 | Norwich |
| Group outingsof every 100 plays, how many bring a group of 3+ | 23 | 21 | Glasgow |
| International visitors% of player reviews written in a foreign language | 2 | - | Glasgow |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Glasgow in orange, Norwich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Glasgow scorecard
The city of Mackintosh and saints
Norwich scorecard
The city of medieval churches