

Geneva vs Zürich
Not opinions, measured walking data. On what we can measure, they tie 3–3. Character is a different question: Geneva is the city of calvin and frankenstein; Zürich is the city of guilds and banks.
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Places with a story
spots where a route tells you what happened there
Geneva
35
Zürich
53
Zürich leads
How often you pass a story
metres from one story to the next; fewer is better
Geneva
233
Zürich
220
Zürich leads
Historical figures
real people you meet in its stories
Geneva
5
Zürich
2
Geneva leads
Instagrammability
score /100, on the index’s fixed scale
Geneva
46
Zürich
27
Geneva leads
Group outings
of every 100 plays, how many bring a group of 3+
Geneva
20
Zürich
12
Geneva leads
International visitors
% of player reviews written in a foreign language
Geneva
67
Zürich
76
Zürich leads
| What we measure | Geneva | Zürich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 35 | 53 | Zürich |
| How often you pass a storymetres from one story to the next; fewer is better | 233 | 220 | Zürich |
| Historical figuresreal people you meet in its stories | 5 | 2 | Geneva |
| Instagrammabilityscore /100, on the index’s fixed scale | 46 | 27 | Geneva |
| Group outingsof every 100 plays, how many bring a group of 3+ | 20 | 12 | Geneva |
| International visitors% of player reviews written in a foreign language | 67 | 76 | Zürich |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Geneva in orange, Zürich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Geneva scorecard →
The city of Calvin and Frankenstein
Zürich scorecard →
The city of guilds and banks