

Geneva vs Zürich
Not opinions, measured walking data. On what we can measure, they tie 3–3. Character is a different question: Geneva is the city of calvin and frankenstein; Zürich is the city of guilds and banks.
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Places with a story
spots where a route tells you what happened there
Geneva
35
Zürich
53
Zürich leads
How often you pass a story
metres from one story to the next; fewer is better
Geneva
233
Zürich
220
Zürich leads
Historical figures
real people you meet in its stories
Geneva
5
Zürich
2
Geneva leads
Instagrammability
score /100, on the index’s fixed scale
Geneva
46
Zürich
27
Geneva leads
Group outings
of every 100 plays, how many bring a group of 3+
Geneva
20
Zürich
12
Geneva leads
International visitors
% of player reviews written in a foreign language
Geneva
67
Zürich
76
Zürich leads
| What we measure | Geneva | Zürich | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 35 | 53 | Zürich |
| How often you pass a storymetres from one story to the next; fewer is better | 233 | 220 | Zürich |
| Historical figuresreal people you meet in its stories | 5 | 2 | Geneva |
| Instagrammabilityscore /100, on the index’s fixed scale | 46 | 27 | Geneva |
| Group outingsof every 100 plays, how many bring a group of 3+ | 20 | 12 | Geneva |
| International visitors% of player reviews written in a foreign language | 67 | 76 | Zürich |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Geneva in orange, Zürich in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Geneva scorecard
The city of Calvin and Frankenstein
Zürich scorecard
The city of guilds and banks