Madrid vs Marbella
Not opinions, measured walking data. On what we can measure, Madrid leads 2–1. Character is a different question: Madrid is the city of kings and canvases; Marbella is the marina and the old town.
Change the matchup
Places with a story
spots where a route tells you what happened there
Madrid
100
Marbella
20
Madrid leads
How often you pass a story
metres from one story to the next; fewer is better
Madrid
260
Marbella
190
Marbella leads
Historical figures
real people you meet in its stories
Madrid
16
Marbella
1
Madrid leads
Instagrammability
score /100, on the index’s fixed scale
Madrid
51
Marbella
—
Madrid leads
Group outings
of every 100 plays, how many bring a group of 3+
Madrid
9
Marbella
—
Madrid leads
International visitors
% of player reviews written in a foreign language
Madrid
60
Marbella
—
Madrid leads
| What we measure | Madrid | Marbella | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 100 | 20 | Madrid |
| How often you pass a storymetres from one story to the next; fewer is better | 260 | 190 | Marbella |
| Historical figuresreal people you meet in its stories | 16 | 1 | Madrid |
| Instagrammabilityscore /100, on the index’s fixed scale | 51 | — | Madrid |
| Group outingsof every 100 plays, how many bring a group of 3+ | 9 | — | Madrid |
| International visitors% of player reviews written in a foreign language | 60 | — | Madrid |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Madrid in orange, Marbella in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Madrid scorecard →
The city of kings and canvases
Marbella scorecard →
The marina and the old town