Bilbao vs Madrid
Not opinions, measured walking data. On what we can measure, they tie 2–2. Character is a different question: Bilbao is the foundry that turned to art; Madrid is the city of kings and canvases.
Change the matchup
Places with a story
spots where a route tells you what happened there
Bilbao
21
Madrid
100
Madrid leads
How often you pass a story
metres from one story to the next; fewer is better
Bilbao
226
Madrid
260
Bilbao leads
Historical figures
real people you meet in its stories
Bilbao
2
Madrid
16
Madrid leads
Instagrammability
score /100, on the index’s fixed scale
Bilbao
-
Madrid
51
Madrid leads
Group outings
of every 100 plays, how many bring a group of 3+
Bilbao
10
Madrid
9
Bilbao leads
International visitors
% of player reviews written in a foreign language
Bilbao
-
Madrid
60
Madrid leads
| What we measure | Bilbao | Madrid | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 21 | 100 | Madrid |
| How often you pass a storymetres from one story to the next; fewer is better | 226 | 260 | Bilbao |
| Historical figuresreal people you meet in its stories | 2 | 16 | Madrid |
| Instagrammabilityscore /100, on the index’s fixed scale | - | 51 | Madrid |
| Group outingsof every 100 plays, how many bring a group of 3+ | 10 | 9 | Bilbao |
| International visitors% of player reviews written in a foreign language | - | 60 | Madrid |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Bilbao in orange, Madrid in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Bilbao scorecard
The foundry that turned to art
Madrid scorecard
The city of kings and canvases
