Barcelona vs Madrid
Not opinions, measured walking data. On what we can measure, Barcelona leads 3–1 (2 within the tie margin). Character is a different question: Barcelona is the city the modernistas built; Madrid is the city of kings and canvases.
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Places with a story
spots where a route tells you what happened there
Barcelona
130
Madrid
100
Barcelona leads
How often you pass a story
metres from one story to the next; fewer is better
Barcelona
272
Madrid
260
Tie
Historical figures
real people you meet in its stories
Barcelona
23
Madrid
16
Barcelona leads
Instagrammability
score /100, on the index’s fixed scale
Barcelona
24
Madrid
51
Madrid leads
Group outings
of every 100 plays, how many bring a group of 3+
Barcelona
9
Madrid
9
Tie
International visitors
% of player reviews written in a foreign language
Barcelona
76
Madrid
60
Barcelona leads
| What we measure | Barcelona | Madrid | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 130 | 100 | Barcelona |
| How often you pass a storymetres from one story to the next; fewer is better | 272 | 260 | tie |
| Historical figuresreal people you meet in its stories | 23 | 16 | Barcelona |
| Instagrammabilityscore /100, on the index’s fixed scale | 24 | 51 | Madrid |
| Group outingsof every 100 plays, how many bring a group of 3+ | 9 | 9 | tie |
| International visitors% of player reviews written in a foreign language | 76 | 60 | Barcelona |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Barcelona in orange, Madrid in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Barcelona scorecard →
The city the modernistas built
Madrid scorecard →
The city of kings and canvases