

Naples vs Turin
Not opinions, measured walking data. On what we can measure, Naples leads 3–0. Character is a different question: Naples is the city of saints and kings; Turin is the first capital.
Change the matchup
Places with a story
spots where a route tells you what happened there
Naples
60
Turin
23
Naples leads
How often you pass a story
metres from one story to the next; fewer is better
Naples
250
Turin
340
Naples leads
Historical figures
real people you meet in its stories
Naples
10
Turin
3
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Naples
-
Turin
33
Turin leads
Group outings
of every 100 plays, how many bring a group of 3+
Naples
-
Turin
20
Turin leads
International visitors
% of player reviews written in a foreign language
Naples
-
Turin
67
Turin leads
| What we measure | Naples | Turin | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 60 | 23 | Naples |
| How often you pass a storymetres from one story to the next; fewer is better | 250 | 340 | Naples |
| Historical figuresreal people you meet in its stories | 10 | 3 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | - | 33 | Turin |
| Group outingsof every 100 plays, how many bring a group of 3+ | - | 20 | Turin |
| International visitors% of player reviews written in a foreign language | - | 67 | Turin |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Naples in orange, Turin in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Naples scorecard
The city of saints and kings
Turin scorecard
The first capital