

Naples vs Turin
Not opinions, measured walking data. On what we can measure, Naples leads 3–0. Character is a different question: Naples is the city of saints and kings; Turin is the first capital.
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Places with a story
spots where a route tells you what happened there
Naples
60
Turin
23
Naples leads
How often you pass a story
metres from one story to the next; fewer is better
Naples
250
Turin
340
Naples leads
Historical figures
real people you meet in its stories
Naples
10
Turin
3
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Naples
—
Turin
33
Turin leads
Group outings
of every 100 plays, how many bring a group of 3+
Naples
—
Turin
20
Turin leads
International visitors
% of player reviews written in a foreign language
Naples
—
Turin
67
Turin leads
| What we measure | Naples | Turin | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 60 | 23 | Naples |
| How often you pass a storymetres from one story to the next; fewer is better | 250 | 340 | Naples |
| Historical figuresreal people you meet in its stories | 10 | 3 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | — | 33 | Turin |
| Group outingsof every 100 plays, how many bring a group of 3+ | — | 20 | Turin |
| International visitors% of player reviews written in a foreign language | — | 67 | Turin |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Naples in orange, Turin in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Naples scorecard →
The city of saints and kings
Turin scorecard →
The first capital