City Stories Index · Italy · 2026 edition
Naples vs Turin
Not opinions, measured walking data. On what we can measure, Naples leads 3–0. Character is a different question: Naples is the city of saints and kings; Turin is the first capital.
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| What we measure | Naples | Turin | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 60 | 23 | Naples |
| How often you pass a storymetres from one story to the next; fewer is better | 250 | 340 | Naples |
| Historical figuresreal people you meet in its stories | 10 | 3 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | — | 33 | Turin |
| Group outingsof every 100 plays, how many bring a group of 3+ | — | 20 | Turin |
| International visitors% of player reviews written in a foreign language | — | 67 | Turin |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Naples in orange, Turin in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
NaplesTurin
22 places
faith & churches9 places
18 places
royalty & nobility6 places
14 places
crime & dark history1 place
12 places
legends & myths4 places
8 places
guilds & trade0 places
7 places
arts & culture5 places
1 place
fortification & siege3 places
Naples scorecard →
The city of saints and kings
Turin scorecard →
The first capital