City Stories Index · Italy · 2026 edition
Milan vs Turin
Not opinions, measured walking data. On what we can measure, Milan leads 3–2 (1 within the tie margin). Character is a different question: Milan is the city of art and empire; Turin is the first capital.
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| What we measure | Milan | Turin | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 105 | 23 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 325 | 340 | tie |
| Historical figuresreal people you meet in its stories | 31 | 3 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 30 | 33 | Turin |
| Group outingsof every 100 plays, how many bring a group of 3+ | 16 | 20 | Turin |
| International visitors% of player reviews written in a foreign language | 81 | 67 | Milan |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Milan in orange, Turin in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
MilanTurin
45 places
arts & culture5 places
30 places
faith & churches9 places
29 places
royalty & nobility6 places
16 places
legends & myths4 places
10 places
parks & leisure2 places
8 places
fortification & siege3 places
Milan scorecard →
The city of art and empire
Turin scorecard →
The first capital