Milan vs Rome
Not opinions, measured walking data. On what we can measure, Rome leads 4–2. Character is a different question: Milan is the city of art and empire; Rome is the city of popes and squares.
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Places with a story
spots where a route tells you what happened there
Milan
105
Rome
150
Rome leads
How often you pass a story
metres from one story to the next; fewer is better
Milan
325
Rome
287
Rome leads
Historical figures
real people you meet in its stories
Milan
31
Rome
41
Rome leads
Instagrammability
score /100, on the index’s fixed scale
Milan
30
Rome
23
Milan leads
Group outings
of every 100 plays, how many bring a group of 3+
Milan
16
Rome
12
Milan leads
International visitors
% of player reviews written in a foreign language
Milan
81
Rome
92
Rome leads
| What we measure | Milan | Rome | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 105 | 150 | Rome |
| How often you pass a storymetres from one story to the next; fewer is better | 325 | 287 | Rome |
| Historical figuresreal people you meet in its stories | 31 | 41 | Rome |
| Instagrammabilityscore /100, on the index’s fixed scale | 30 | 23 | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 16 | 12 | Milan |
| International visitors% of player reviews written in a foreign language | 81 | 92 | Rome |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Milan in orange, Rome in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Milan scorecard →
The city of art and empire
Rome scorecard →
The city of popes and squares