City Stories Index · Italy · 2026 edition
Milan vs Rome
Not opinions, measured walking data. On what we can measure, Rome leads 4–2. Character is a different question: Milan is the city of art and empire; Rome is the city of popes and squares.
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| What we measure | Milan | Rome | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 105 | 150 | Rome |
| How often you pass a storymetres from one story to the next; fewer is better | 325 | 287 | Rome |
| Historical figuresreal people you meet in its stories | 31 | 41 | Rome |
| Instagrammabilityscore /100, on the index’s fixed scale | 30 | 23 | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 16 | 12 | Milan |
| International visitors% of player reviews written in a foreign language | 81 | 92 | Rome |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Milan in orange, Rome in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
MilanRome
29 places
royalty & nobility48 places
45 places
arts & culture38 places
30 places
faith & churches40 places
7 places
crime & dark history27 places
16 places
legends & myths21 places
10 places
parks & leisure11 places
Milan scorecard →
The city of art and empire
Rome scorecard →
The city of popes and squares