Milan vs Naples
Not opinions, measured walking data. On what we can measure, Milan leads 2–1. Character is a different question: Milan is the city of art and empire; Naples is the city of saints and kings.
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Places with a story
spots where a route tells you what happened there
Milan
105
Naples
60
Milan leads
How often you pass a story
metres from one story to the next; fewer is better
Milan
325
Naples
250
Naples leads
Historical figures
real people you meet in its stories
Milan
31
Naples
10
Milan leads
Instagrammability
score /100, on the index’s fixed scale
Milan
30
Naples
-
Milan leads
Group outings
of every 100 plays, how many bring a group of 3+
Milan
16
Naples
-
Milan leads
International visitors
% of player reviews written in a foreign language
Milan
81
Naples
-
Milan leads
| What we measure | Milan | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 105 | 60 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 325 | 250 | Naples |
| Historical figuresreal people you meet in its stories | 31 | 10 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 30 | - | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 16 | - | Milan |
| International visitors% of player reviews written in a foreign language | 81 | - | Milan |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Milan in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Milan scorecard
The city of art and empire
Naples scorecard
The city of saints and kings
