Milan vs Naples
Not opinions, measured walking data. On what we can measure, Milan leads 2–1. Character is a different question: Milan is the city of art and empire; Naples is the city of saints and kings.
Change the matchup
Places with a story
spots where a route tells you what happened there
Milan
105
Naples
60
Milan leads
How often you pass a story
metres from one story to the next; fewer is better
Milan
325
Naples
250
Naples leads
Historical figures
real people you meet in its stories
Milan
31
Naples
10
Milan leads
Instagrammability
score /100, on the index’s fixed scale
Milan
30
Naples
—
Milan leads
Group outings
of every 100 plays, how many bring a group of 3+
Milan
16
Naples
—
Milan leads
International visitors
% of player reviews written in a foreign language
Milan
81
Naples
—
Milan leads
| What we measure | Milan | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 105 | 60 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 325 | 250 | Naples |
| Historical figuresreal people you meet in its stories | 31 | 10 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 30 | — | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 16 | — | Milan |
| International visitors% of player reviews written in a foreign language | 81 | — | Milan |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Milan in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Milan scorecard →
The city of art and empire
Naples scorecard →
The city of saints and kings