

Florence vs Turin
Not opinions, measured walking data. On what we can measure, Florence leads 4–2. Character is a different question: Florence is the renaissance cradle; Turin is the first capital.
Change the matchup
Places with a story
spots where a route tells you what happened there
Florence
71
Turin
23
Florence leads
How often you pass a story
metres from one story to the next; fewer is better
Florence
222
Turin
340
Florence leads
Historical figures
real people you meet in its stories
Florence
9
Turin
3
Florence leads
Instagrammability
score /100, on the index’s fixed scale
Florence
18
Turin
33
Turin leads
Group outings
of every 100 plays, how many bring a group of 3+
Florence
17
Turin
20
Turin leads
International visitors
% of player reviews written in a foreign language
Florence
85
Turin
67
Florence leads
| What we measure | Florence | Turin | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 23 | Florence |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 340 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 3 | Florence |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | 33 | Turin |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | 20 | Turin |
| International visitors% of player reviews written in a foreign language | 85 | 67 | Florence |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Turin in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Florence scorecard →
The Renaissance cradle
Turin scorecard →
The first capital