City Stories Index · Italy · 2026 edition
Florence vs Naples
Not opinions, measured walking data. On what we can measure, Florence leads 2–1. Character is a different question: Florence is the renaissance cradle; Naples is the city of saints and kings.
Change the matchup
| What we measure | Florence | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 60 | Florence |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 250 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 10 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | — | Florence |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | — | Florence |
| International visitors% of player reviews written in a foreign language | 85 | — | Florence |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
FlorenceNaples
24 places
faith & churches22 places
19 places
crime & dark history14 places
18 places
royalty & nobility18 places
16 places
arts & culture7 places
13 places
legends & myths12 places
9 places
guilds & trade8 places
Florence scorecard →
The Renaissance cradle
Naples scorecard →
The city of saints and kings