

Florence vs Naples
Not opinions, measured walking data. On what we can measure, Florence leads 2–1. Character is a different question: Florence is the renaissance cradle; Naples is the city of saints and kings.
Change the matchup
Places with a story
spots where a route tells you what happened there
Florence
71
Naples
60
Florence leads
How often you pass a story
metres from one story to the next; fewer is better
Florence
222
Naples
250
Florence leads
Historical figures
real people you meet in its stories
Florence
9
Naples
10
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Florence
18
Naples
—
Florence leads
Group outings
of every 100 plays, how many bring a group of 3+
Florence
17
Naples
—
Florence leads
International visitors
% of player reviews written in a foreign language
Florence
85
Naples
—
Florence leads
| What we measure | Florence | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 60 | Florence |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 250 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 10 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | — | Florence |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | — | Florence |
| International visitors% of player reviews written in a foreign language | 85 | — | Florence |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Florence scorecard →
The Renaissance cradle
Naples scorecard →
The city of saints and kings