

Florence vs Naples
Not opinions, measured walking data. On what we can measure, Florence leads 2–1. Character is a different question: Florence is the renaissance cradle; Naples is the city of saints and kings.
Change the matchup
Places with a story
spots where a route tells you what happened there
Florence
71
Naples
60
Florence leads
How often you pass a story
metres from one story to the next; fewer is better
Florence
222
Naples
250
Florence leads
Historical figures
real people you meet in its stories
Florence
9
Naples
10
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Florence
18
Naples
-
Florence leads
Group outings
of every 100 plays, how many bring a group of 3+
Florence
17
Naples
-
Florence leads
International visitors
% of player reviews written in a foreign language
Florence
85
Naples
-
Florence leads
| What we measure | Florence | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 60 | Florence |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 250 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 10 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | - | Florence |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | - | Florence |
| International visitors% of player reviews written in a foreign language | 85 | - | Florence |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Florence scorecard
The Renaissance cradle
Naples scorecard
The city of saints and kings