Florence vs Milan
Not opinions, measured walking data. On what we can measure, Milan leads 3–2 (1 within the tie margin). Character is a different question: Florence is the renaissance cradle; Milan is the city of art and empire.
Change the matchup
Places with a story
spots where a route tells you what happened there
Florence
71
Milan
105
Milan leads
How often you pass a story
metres from one story to the next; fewer is better
Florence
222
Milan
325
Florence leads
Historical figures
real people you meet in its stories
Florence
9
Milan
31
Milan leads
Instagrammability
score /100, on the index’s fixed scale
Florence
18
Milan
30
Milan leads
Group outings
of every 100 plays, how many bring a group of 3+
Florence
17
Milan
16
Florence leads
International visitors
% of player reviews written in a foreign language
Florence
85
Milan
81
Tie
| What we measure | Florence | Milan | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 105 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 325 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 31 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | 30 | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | 16 | Florence |
| International visitors% of player reviews written in a foreign language | 85 | 81 | tie |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Milan in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Florence scorecard
The Renaissance cradle
Milan scorecard
The city of art and empire
