Florence vs Milan
Not opinions, measured walking data. On what we can measure, Milan leads 3–2 (1 within the tie margin). Character is a different question: Florence is the renaissance cradle; Milan is the city of art and empire.
Change the matchup
Places with a story
spots where a route tells you what happened there
Florence
71
Milan
105
Milan leads
How often you pass a story
metres from one story to the next; fewer is better
Florence
222
Milan
325
Florence leads
Historical figures
real people you meet in its stories
Florence
9
Milan
31
Milan leads
Instagrammability
score /100, on the index’s fixed scale
Florence
18
Milan
30
Milan leads
Group outings
of every 100 plays, how many bring a group of 3+
Florence
17
Milan
16
Florence leads
International visitors
% of player reviews written in a foreign language
Florence
85
Milan
81
Tie
| What we measure | Florence | Milan | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 71 | 105 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 222 | 325 | Florence |
| Historical figuresreal people you meet in its stories | 9 | 31 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 18 | 30 | Milan |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | 16 | Florence |
| International visitors% of player reviews written in a foreign language | 85 | 81 | tie |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Florence in orange, Milan in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Florence scorecard →
The Renaissance cradle
Milan scorecard →
The city of art and empire