

Bologna vs Naples
Not opinions, measured walking data. On what we can measure, Naples leads 3–0. Character is a different question: Bologna is the red city of tall tales; Naples is the city of saints and kings.
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Places with a story
spots where a route tells you what happened there
Bologna
47
Naples
60
Naples leads
How often you pass a story
metres from one story to the next; fewer is better
Bologna
285
Naples
250
Naples leads
Historical figures
real people you meet in its stories
Bologna
3
Naples
10
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Bologna
44
Naples
-
Bologna leads
Group outings
of every 100 plays, how many bring a group of 3+
Bologna
17
Naples
-
Bologna leads
International visitors
% of player reviews written in a foreign language
Bologna
92
Naples
-
Bologna leads
| What we measure | Bologna | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 47 | 60 | Naples |
| How often you pass a storymetres from one story to the next; fewer is better | 285 | 250 | Naples |
| Historical figuresreal people you meet in its stories | 3 | 10 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | 44 | - | Bologna |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | - | Bologna |
| International visitors% of player reviews written in a foreign language | 92 | - | Bologna |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Bologna in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Bologna scorecard
The red city of tall tales
Naples scorecard
The city of saints and kings