

Bologna vs Naples
Not opinions, measured walking data. On what we can measure, Naples leads 3–0. Character is a different question: Bologna is the red city of tall tales; Naples is the city of saints and kings.
Change the matchup
Places with a story
spots where a route tells you what happened there
Bologna
47
Naples
60
Naples leads
How often you pass a story
metres from one story to the next; fewer is better
Bologna
285
Naples
250
Naples leads
Historical figures
real people you meet in its stories
Bologna
3
Naples
10
Naples leads
Instagrammability
score /100, on the index’s fixed scale
Bologna
44
Naples
—
Bologna leads
Group outings
of every 100 plays, how many bring a group of 3+
Bologna
17
Naples
—
Bologna leads
International visitors
% of player reviews written in a foreign language
Bologna
92
Naples
—
Bologna leads
| What we measure | Bologna | Naples | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 47 | 60 | Naples |
| How often you pass a storymetres from one story to the next; fewer is better | 285 | 250 | Naples |
| Historical figuresreal people you meet in its stories | 3 | 10 | Naples |
| Instagrammabilityscore /100, on the index’s fixed scale | 44 | — | Bologna |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | — | Bologna |
| International visitors% of player reviews written in a foreign language | 92 | — | Bologna |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Bologna in orange, Naples in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Bologna scorecard →
The red city of tall tales
Naples scorecard →
The city of saints and kings