Bologna vs Milan
Not opinions, measured walking data. On what we can measure, Bologna leads 4–2. Character is a different question: Bologna is the red city of tall tales; Milan is the city of art and empire.
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Places with a story
spots where a route tells you what happened there
Bologna
47
Milan
105
Milan leads
How often you pass a story
metres from one story to the next; fewer is better
Bologna
285
Milan
325
Bologna leads
Historical figures
real people you meet in its stories
Bologna
3
Milan
31
Milan leads
Instagrammability
score /100, on the index’s fixed scale
Bologna
44
Milan
30
Bologna leads
Group outings
of every 100 plays, how many bring a group of 3+
Bologna
17
Milan
16
Bologna leads
International visitors
% of player reviews written in a foreign language
Bologna
92
Milan
81
Bologna leads
| What we measure | Bologna | Milan | Leads |
|---|---|---|---|
| Places with a storyspots where a route tells you what happened there | 47 | 105 | Milan |
| How often you pass a storymetres from one story to the next; fewer is better | 285 | 325 | Bologna |
| Historical figuresreal people you meet in its stories | 3 | 31 | Milan |
| Instagrammabilityscore /100, on the index’s fixed scale | 44 | 30 | Bologna |
| Group outingsof every 100 plays, how many bring a group of 3+ | 17 | 16 | Bologna |
| International visitors% of player reviews written in a foreign language | 92 | 81 | Bologna |
Differences under 5% count as ties. Sample sizes and definitions on the methodology page.
What their stories are about
How many places with a story each city has per theme: Bologna in orange, Milan in blue. All bars share one scale, so lengths are comparable everywhere on the chart.
Bologna scorecard →
The red city of tall tales
Milan scorecard →
The city of art and empire