Artigia' pizzeria friggitoria, Naples, Guide du visiteur et quoi faire à proximité

Artigia' pizzeria friggitoria is a casual pizza and fried-food stop on Via Sant'Anna dei Lombardi, in the historic centre of Naples. It is a good place to meet a lighter, more playful side of Neapolitan street food: the pizza topped with French fries, which says a lot about how the city absorbs new trends.

The story behind it

Fast food arrived in Italy in the mid 1980s. The first McDonald's opened in Bolzano in 1985, and a Rome branch followed the year after. The new restaurants were a hit with younger Italians, and in Naples, where eating on the go was already a long habit, pizza makers looked for ways to win those customers back.

One result, which took off around the turn of the 1990s, was pizza with French fries. It is usually built on a white base, with no tomato, and often comes with cooked ham or sliced hot dog. It became a favourite with young people and a fixture on children's menus. Purists have always grumbled about it, but it is still ordered in the city today. Eating one is a small lesson in how Neapolitan pizza keeps changing.

What to look for

• The pizza with fries on the menu, a local oddity that is worth trying once next to a classic pizza.
• The friggitoria side of the place, the tradition of fried snacks sold to eat on the spot or take away, which is part of everyday Naples.
• The street itself, Via Sant'Anna dei Lombardi, a short stretch of the historic centre where shop signs, balconies and passing scooters show the daily life of the old town.
• How locals order and eat: quickly, informally and often standing up.

Tips for your visit

• Plan on a short stop of 20 to 30 minutes if you are eating, and check current opening hours before you go.
• Come for a late lunch or an early evening snack, when street food feels most natural and you can still eat a proper dinner later.
• The spot is in the old town, so it combines easily with a walk along nearby streets and squares on foot.
• Order something you would not find at home, and ask what the house recommends if you are unsure.

See it on a quest

The place is one stop on Old Town Naples: The Story of Real Pizza, a self-guided walk themed around Naples and its pizza. You reach it on foot as part of a longer route through the old town, the app tells you about each place as you arrive, and you solve a puzzle based on what is in front of you. There is no guide and no group to join, so you set your own pace and can start whenever you like. It is a paid quest, and one ticket covers the whole group.