Questo and Iconic London Taxi Tours Partner To Offer New Tourist Experience in London

Posted on Oct 6, 2020 by Questo Team

Questo, the platform for city games, has partnered with Iconic London Taxi Tours to create the first city exploration game in London about Jack the Ripper.

Iconic London Taxi Tours is the newest tour operator to join Questo's platform that helps companies create safe, contactless experiences post-COVID for travelers and locals. The platform assists tour operators in creating new revenue streams by offering private, modern tours to their clients, which are available 24/7 and don’t require a tour guide. Travelers and locals use the Questo mobile app to visit attractions and discover local stories as if they are involved in missions. On each mission, they must solve clues, puzzles, and riddles in order to continue on their journey.

“The Jack the Ripper theme is one of the most sought after experiences for tourists traveling to London and now they can enjoy it in a new and more fun way than ever before. We’re thrilled to work with Iconic London Taxi Tours in bringing this new city exploration game to London," said Alex Govoreanu, CEO and Co-founder of Questo.

Chris Heerey, CEO of Iconic London Taxi Tours commented, “Sometimes people want to experience London on their own, at a time that suits them and at their pace, and Questo offers exactly that flexibility. We’re glad to launch our Jack The Ripper city exploration game with Questo.”

Questo is currently present in 70 cities including; Tokyo, San Francisco, Paris, Amsterdam, Rome, New York, and Berlin. In the past years, more than 60,000 people finished a Questo city game while walking more than 200,000 kilometers to discover popular and hidden locations, as well as local stories. The city exploration games are created in partnership with a growing network of over 150 local storytellers and tour operators. The city exploration games can be purchased in the Questo iOS and Android apps or the Questo website, on TripAdvisor and GetYourGuide, Musement, Klook, Expedia for prices ranging from 8 to 20 Euro. 

Questo has received the “Most Disruptive Travel Start-up of 2019 in Hospitality” Award by the World Tourism Organization and is considered one of the Top 25 Hot Travel Startups 2020 according to Phocuswire.