Every City Is a Playground

We're on a mission to get people out of their homes and into real-world adventures, together.

Questo turns cities into playgrounds through interactive quests that blend storytelling, puzzles, and exploration. Present in 1,000+ cities. Over 1,000,000 explorers and counting.

1,000+ cities1,000,000+ explorers

A Trip to Rome That Changed Everything

Questo started with a trip to Rome. Co-founder Alex Govoreanu had spent his childhood in Cisnădie, a small town in Transylvania, dreaming of exploring the world, building imaginary cities out of LEGO and traveling across continents through an atlas. Years later, when he finally visited Rome, the reality didn't match the dream: endless queues, overcrowded streets, tourist-trap restaurants. Everything felt predictable.

Then a local host recommended Trastevere. The next day, Alex and his wife discovered a completely different Rome. Walking up a narrow alley, they spotted steps going through some bushes. They followed them and ended up at a hidden viewpoint over the entire city, completely alone. That was the first moment of the trip that felt like real discovery. Not tourism. Exploration.

"I have an idea."

Over pizza that evening, Alex sent that message to his co-founder Claudiu Petria. When they got back, they started building. And Questo was born.

Alex and Claudiu creating quests in Hallstatt, Austria
Alex & Claudiu creating quests in Hallstatt, Austria, the early days.

Built by Explorers

Together, they spent the early years of Questo traveling across Europe, personally exploring cities and handcrafting the first quests, from Rome to Hallstatt to dozens of cities in between.

Alex Govoreanu

Co-founder & CEO

Grew up dreaming of turning cities into adventures. Traded a consulting career in Vienna for entrepreneurship after being told "You're not employable, you're an entrepreneur." Built his first startup before Questo, which became his practical MBA in product building.

Claudiu Petria

Co-founder & COO

Born in a tiny hamlet of four houses, far from the nearest hospital, Claudiu grew up rural but always knew the world was bigger and worth discovering. Driven by curiosity about human behavior and what it takes to build great teams, he worked in advertising, learning how to shape stories and get to what makes people care, before co-founding Questo with Alex to make millions of people happier in cities worldwide. A TEDx speaker and founder of Safe Space for Founders, a community for honest conversations among startup founders.

1,000+ Cities. 1,000,000+ Explorers. One Mission.

Today, Questo is present in over 1,000 cities and has guided more than 1,000,000 people through real-world adventures, on dates, family outings, friend hangouts, and teacher-led sessions with students. Every quest is built with a narrative thread, collaborative puzzles, and authentic "photo moments", not just in front of a monument, but in front of a shared accomplishment.

And it's not just about tourism. Questo is actually more relevant in your own city than on vacation. Because home is where you spend most of your time.

Real Connections in a Digital World

We live in an increasingly digital world where AI is woven into every part of life. In this context, people's need for real, physical time together is growing, not shrinking. This isn't just our belief, science backs it up.

For couples

Research shows that participating in novel, slightly challenging activities together produces measurable increases in relationship satisfaction. When you do something new and a little exciting together, the relationship feels fresh and the sense of connection grows. That's exactly what a good city quest creates.

For families

Play isn't frivolous, it supports brain development, emotional regulation, and social bonding. When play happens outdoors, on a walking route, with the body in motion, the cognitive and emotional benefits multiply. Our quests turn a walk through the city into a live lesson in curiosity, cooperation, and resilience.

The bigger picture

The U.S. Surgeon General's report on the loneliness epidemic found that lack of social connections increases health risks at levels comparable to smoking up to 15 cigarettes a day. Real connections are a biological need. Any platform that helps people meet in person and do something meaningful together has a public health impact, not just an entertainment one.

Every City, a Playground. Every Day, an Adventure.

Our vision is built on three pillars:

Gamification with purpose.

The real gamification isn't just points and badges, it's the core gameplay: walk–observe–deduce–succeed. Short feedback loops that build intrinsic motivation. For couples, it's "us two vs. the puzzle." For families, it's "all of us vs. the city." Adventures short enough to finish today, memorable enough to talk about tomorrow.

Hybrid reality (digital + physical).

We don't put reality inside a screen, we layer story and game mechanics over the real city. Your phone is the remote control, not the destination. Every chapter moves you, literally, to a new place. In a world going digital, every good reason to go outside matters.

Personalized urban exploration.

With AI, we adapt quests to your rhythm, couple, family with a small child, group with grandparents, to the weather, available time, and interests. For a restless kid, shorter distances and more frequent challenges. For a couple wanting an intense date, more novelty and cooperation.

What we're building long-term:

  • Cities as permanent playgrounds.Every neighborhood with quests for "right now and right here", 10 to 60 minutes, playable after school, before dinner, on weekends.
  • Recurring social rituals.For couples: "a new micro-adventure every week." For families: "Sunday is quest day." Not just an activity, a healthy connection habit.
  • Education through walking and play.Quests as a "mobile classroom" where kids learn to observe, collaborate, and regulate emotions.
  • Designed for closeness, not screen time.We optimize for interaction between people, not time in the app. If you look at the screen less and talk more, we've done our job.
We started by exploring cities ourselves. Now we're building a world where every city is a playground, for everyone.

Ready to Start Exploring?

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